The media wrote a glowing review of her, and then she said, wy look, they said something great. Let me go do that again. And the more she said, the bigger she said it, the more she claimed she could do the bigger the story got,. The whole thing became this kind of reinforcing cycle. It was because the story got big that it gave everyone, including john carew, an incentive to go in and take this thing apart. If she was just a nobody start up that raised 30 million dollars and a still trying to figure out their way, there would be no value in any reporter doing diligence on her.