Lead Playbook: Fixing Your Pipeline Problem
30 Minutes to President's Club | No-Nonsense Sales
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Diversifying Sales Outreach Strategies for Market Capture
This chapter emphasizes the need for a balanced mix of outreach strategies like cold emails, calls, and LinkedIn messages to effectively engage with customers, moving away from solely relying on inbound sales. It also discusses the importance of analyzing the sales funnel and utilizing metrics like lead interactions and sales qualified opportunities to track pipeline efficiency.
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