Why can’t we just do the things we know we should do? It’s a simple question with a very complex answer.

To help us answer it, I sat down with my old friend, Nir Eyal, a behavioral design expert and author of the best-selling book, Indistractable: How to Control Your Attention and Choose Your Life.

I love Nir’s approach because he doesn’t linger on the surface of the problem of distraction by hocking the latest app or hack or fancy new time management method. Instead, he dives right into the thorny emotional realities we all face in trying to lead productive, meaningful lives.

In this episode, we talk about what it means to be “indistractable” and how it’s probably the most important skill of the 21st century. We also get Nir’s take on the role of social media in our lives (his views on this might surprise you). And finally, he answers that timeless question: Why don’t we just do what we know we should do?

Enjoy.

About Nir Eyal

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.

He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products, and Indistractable: How to Control Your Attention and Choose Your Life. His books have resonated with readers worldwide, selling over 1 million copies in over 30 languages.