"Big Brother isn't watching. He's singing and dancing. He's pulling rabbits out of a hat. Big Brother’s busy holding your attention every moment you're awake. He's making sure you're always distracted. He's making sure you're fully absorbed. He's making sure your imagination withers. Until it's as useful as your appendix." — Chuck Palahniuk

Tristan Harris (@tristanharris) was named by Rolling Stone as one of the "25 People Shaping the World." He was featured in Fortune's 2018 "40 under 40" list for his work on reforming technology, and the Atlantic has called him the "closest thing Silicon Valley has to a conscience."

Formerly Design Ethicist at Google, he is a world-renowned expert on how technology steers our decisions. Tristan has spent nearly his entire life studying subtle psychological forces, from early beginnings as a childhood magician, to working with the Stanford Persuasive Technology Lab, and to his role as CEO of Apture, which was acquired by Google.

Tristan has briefed heads of state, technology company CEOs, and members of the US Congress about the attention economy, and he's been featured in media worldwide, including 60 Minutes, PBS News Hour, and many more. He is the co-founder of the Center for Humane Technology, which can be found at Humanetech.com, and cohost (with Aza Raskin) of Your Undivided Attention podcast, which exposes the hidden designs that have the power to hijack our attention, manipulate our choices, and destabilize our real world communities.

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Past guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, and many more.

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#693: August 4, 2003

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