The Future of Data-Driven Marketing -- David Finkelstein // BDEX
MarTech Podcast ™ // Marketing + Technology = Business Growth
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The Future of Data Collection and Usage
We're entering a point where the opportunities are becoming endless. The companies that are collecting data have sort of an ethical responsibility on how that data is used. And there's also the idea that, without the use of data, marketing is going to become less efficient and more expensive. But i think that when i look at it, i look at using data in a morally ethical way, that data can be used in a very powerful way,.
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