Critique of Twitter's Ambitious Rebranding

Hollywood is still shut down by its historic dual strike, but this weekend the industry saw its most explosive box office numbers of the year. So far, Barbie has made over 200 million domestically and Oppenheimer has surpassed 100 million. So are the movies back in business? Or is BarbenHeimer a cultural phenomenon that will be impossible to replicate?

Kara discusses this question with a panel that includes entertainment reporter Matthew Belloni, producer Franklin Leonard and communications expert Brooke Hammerling.

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