2min chapter

The So What from BCG cover image

Across the Luxury Metaverse

The So What from BCG

CHAPTER

The Future of Influencers

The growing realm of sort of avatars that are influencers I believe we're also going to continue to see more. Lil Michaela which is the brainchild of a company on the west coast Prada or Brood. There's a whole story around her life and an understanding of where she came from how she grew up their relationships what she likes. 100% apparently she doesn't have taste buds but she likes to tell us what she eats during a day and yes she can be in love.

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