37. A Jobs To Be Done Masterclass with Andrew Glaser and Bob Moesta
The Disruptive Voice
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How to Build Trust in the Mattress Industry
Bob Greene: It's really important to build trust. So how do you get somebody to trust you enough that they'll share kind of emotional, social dimensions of their behavior? He says it's almost a way of like kind of talking about the conversation as if it doesn't matter that much. Greene: "It's not about trying to challenge whether the right or wrong, you have to reflect the stupidity onto you"
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