How to Position Your Startup for Success

If there's an established leader, you're not likely to go head-to-head with them. Most startups start out as a niche play in a bigger market and then slowly expand the boundaries of where they can win. Silicon Valley teaches us that this style of positioning is actually very risky. This is why we don't use MySpace or Google gs for our first mover advantage. We all have an iPhone in our pocket but nobody knows what research and motion is on it. Like the most part, these early creators get killed by fast followers that come in too late.

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