How To Build Trust FAST With Content
Content Is Profit
Views Versus Trust
They contrast chasing views with building trust and argue trust—not viral metrics—should guide content decisions.
How To Build Trust FAST With Content
This one hit different…
Fonzi came in hot with a question that had my brain on fire:
How fast can we build trust with content?
At first, I thought I had the answer. But wait ‘til you hear where this convo went…
We broke down something we see ALL the time: people chasing views... but losing trust.
We asked stuff like:
- What’s content really supposed to do?
- Why are some videos getting tons of views but zero results for their businesses?
- And can a stranger trust you just from ONE piece of content?
You might think it’s all about going viral...
But there’s something way more powerful happening under the surface.
We’re sharing behind-the-scenes stuff we’ve never talked about before, like how we helped a creator with 20 million downloads and some things we implemented with their team to move the needle forward… fast!
Don’t miss this. It might change how you create content forever.
P.S. Want help with your content strategy for 2026?
Go to www.bizbros.co/monetize and let’s plan it together.
Chapters:
00:00 - Intro: Fonzie Takes Over the Episode
00:43 - Raw and Fresh Thoughts Incoming
02:00 - What Is the Role of Content?
03:15 - The 6 Levers of Content Creation
04:30 - Views vs. Trust: What’s the Goal?
05:24 - Your Content Should Answer Questions
06:08 - The Frictionless Sale
07:04 - When Viral Content Backfires
08:01 - Why Going Viral Isn’t Always Good
09:04 - Building Trust with High-Level Clients
10:09 - How Buyers Use Your Content to Decide
11:13 - What Does “Trust” Really Mean?
11:46 - Your Funnel Is a Trust Journey
13:15 - How Fast Can You Build Trust?
13:38 - Certainty + Clarity = Trust
14:40 - Speaking to Problems, Pains, and Desires
15:26 - The Creator Who Built Trust Instantly
16:25 - What Built Instant Trust?
17:28 - Frequency + the Right Message
18:29 - Shifting Beliefs Through Messaging
19:19 - Paid Media vs. Organic Distribution
20:14 - Controlling the Journey With Paid Ads
21:31 - What Organic Creators Do Well
22:33 - Start Conversations to Build Trust
23:30 - How to Control the Trust Funnel Organically
24:02 - Quality Messaging > Fancy Production
25:02 - Why You Don’t Need a Big Audience
26:11 - Events Are Still a Superpower
27:02 - What Happens Inside the One-on-One Challenge
28:00 - Stop Chasing Templates—Learn the Principles
29:13 - Who the Challenge Is Best For
30:26 - Final Thoughts + Join Us at PodFest
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