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BI Weekend: Best of Bloomberg Power Players

Bloomberg Intelligence

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NASCAR and the College Athletics Evolution

This chapter explores the dynamic state of NASCAR, detailing its efforts to attract diverse audiences and improve team profitability through strategic initiatives and future revenue expectations. It also examines the shifting landscape of college athletics, focusing on the impact of NIL regulations on athlete compensation and the challenges of balancing sports commitments with academics. The discussion emphasizes the need for support and resources for student-athletes in navigating these new opportunities and responsibilities.

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