The Ag Secretaries office altered wording to emphasize processed foods over fresh and whole foods. The meat lobby got the final word on the color of the saturated fat cholesterol guideline, which was changed from red to purple. Meat producers were worried that using red to signify bad fat would be linked to red meat in consumers minds. And they actually had things made with refined grains like white flour, cereal, any of that kind of stuff at the top of the pyramid.