Selling to Unresponsive Customers in the Auto Parts Industry

Today I cover how to know if you're getting good marketing and sales advice, and why it’s so important to carve your own path. I discuss:

• What I learned from traditional marketing advice

• Why traditional marketing advice falls short

• The story of how a fax machine campaign became my best-performing initiative

• Why you should not blindly follow popular marketing trends

• The importance of figuring out what works for YOU

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If you want to skip ahead:

(00:00) Today’s topic: how to know if you’re getting good marketing and sales advice

(02:42) What I learned from traditional marketing education

(06:46) Specific examples of how traditional marketing education falls short

(13:52) Why you should be wary of blanket statements

(15:47) The story of how a fax machine campaign became our best-performing initiative

(26:14) How to decipher good vs bad marketing advice

(32:34) Why I’m always careful in the advice I give

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Where To Find April Dunford:

Podcast Website: https://www.positioning.show/

Personal Website: https://www.aprildunford.com/

LinkedIn: https://www.linkedin.com/in/aprildunford/

Instagram: https://www.instagram.com/aprildunford/

Twitter: https://twitter.com/aprildunford

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Referenced:

• Chrysler: https://www.chrysler.com/

• Volvo: https://www.volvocars.com/us

• Pepsi: https://www.pepsi.com/

• Liquid Death: https://liquiddeath.com/

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