Burning Questions About the Future of Media: Netflix vs. Disney, TikTok vs. Everyone, and the Metaverse
Plain English with Derek Thompson
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The TikTok Effect on Media Consumption
This chapter explores the effects of austerity on broadcast media, highlighting budget stagnation and reduced programming variety. It also examines TikTok's growing influence on young audiences and the implications for traditional media consumption, suggesting a significant shift akin to the challenges previously introduced by YouTube.
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