Plain English with Derek Thompson cover image

Burning Questions About the Future of Media: Netflix vs. Disney, TikTok vs. Everyone, and the Metaverse

Plain English with Derek Thompson

CHAPTER

The TikTok Effect on Media Consumption

This chapter explores the effects of austerity on broadcast media, highlighting budget stagnation and reduced programming variety. It also examines TikTok's growing influence on young audiences and the implications for traditional media consumption, suggesting a significant shift akin to the challenges previously introduced by YouTube.

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