The Biggest Opportunity Is Going to Be the Connection Between Creators and Commerce, Right?

The biggest opportunity is going to be the connection between n of what i'll call like mid to long tailed creators write super niche categories. We've seen social commerce, you know, have fits and starts, but you're seeing a real opportunity there with creators. And thoseat those creaters connected to commerce, right to the shop, afi storers and so forth,. saying, hey, now is that another kind of ad unit, driving predictable monetiation that we can start to finance creators, helping them launch new products? I just think that's going to be exploding.