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#320 How To Improve Your Demand Generation Results Today
Breaking B2B - B2B Marketing & Demand Generation Podcast
The Importance of Following the Journey
Cost per lead is one of the worst benchmarks for trying to determine whether something actually is working. Your website is your most effective demand generation asset by far, because it's the thing that almost everything will pass through in some way. It can be your very best or very worst salesperson depending on how you treat it. And often there are too many sites built where they're trying to use bait and switch as a tactic.
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