Boston Beer

Hard seltzer is a little bit more like the coco colas theword. You're a coke person, you're a pepsy person, you are a white claw person, right? The barriers to entry based on the branding are much, much stronger in hard seltzer than they are in beer categories. And i think that there should be congressional hearings about about holiday drift,. That's going to do it for this edition of market foolery.