
McLuhan Returns! Understanding Media Today (Part 1)
The Massage: Presented by The McLuhan Institute
00:00
The Nature of Technology
Bryan arthur from the sanafa institute has written a book called the nature of technology. He says that every new technology actually captures a new phenomena in the universe for human use. But he also talks about how it fractially a and recursively deepens. So as the technology gets used more and more, it has what they call fractile a deepeningand it sort of also creates entirely new challenges.
Transcript
Play full episode