10 Findings from a New Media Consumption Study with Adam Wise of National Media and Mitch Kline & Pat McGee of Katz Media
Pro Politics with Zac McCrary
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Engaging the Disengaged Voter
This chapter examines the difficulties in reaching low media-consuming voters who are often disengaged from traditional political communication. It discusses innovative strategies like texting and online advertising to better engage these voters, highlighting the importance of understanding their decision-making processes. The conversation also explores trends in voter behavior, including the impact of early decision-making and the challenges candidates face in navigating a fractured media landscape.
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