How to prove the value of your customer experience programs – actionable advice from CX expert Jim Tincher
The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom
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Introduction
Jim Tinscher co-authored the book How Hard Is It To Be Your Customer. He has talked with hundreds of CX leaders in B2B companies about implementing successful programs. Jim tells us how multiple sources show B2B decision-making isn't all rational and price-based, it has a significant emotional component too.
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