4min chapter

The Bootstrapped Founder cover image

188: KP — Building an Authentic Personal Brand

The Bootstrapped Founder

CHAPTER

The Struggle of Being a Founder

Steller: Figure out what you want to do and where you feel like it's a service to somebody else. And great things will happen in the long run. He says he feels this focus on fundamental health is about leveling the playing field, not normalizing hustle. "I just enjoy guiding people from point A to point B," Steller says.

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