Energized Culture: Behavior and Accountability

In this episode, Sam and Taavo from CEO Advantage return to dive into the 5X CEO Assessment—a diagnostic tool developed from two years of research into top-performing private equity-backed CEOs who delivered 5x+ MOIC.

The conversation explores how the 5X model—comprised of Strategic Clarity, Scalable Talent, Relentless Focus, Disciplined Execution, and Energized Culture—is used not just as a conceptual framework, but as a practical tool to evaluate and upgrade leadership team performance.

🔑 Key Discussion Points

▶ 5X Model Overview

• Built from studying CEOs with 5x+ returns
• Five components: Strategic Clarity, Scalable Talent, Relentless Focus, Disciplined Execution, Energized Culture

▶ How the Assessment Works

• Each component includes 10–12 statements to rate by importance and performance
• Includes open-ended responses for actionable feedback
• Results are color-coded (Red-Yellow-Green) for fast clarity and prioritization
• Used with leadership teams and optionally with boards or PE partners

▶ Strategic Clarity

• Aligning the CEO, leadership, and board on the value creation plan
• Communicating strategy throughout the organization—down to the receptionist
• The role of repetition in embedding strategy (11x rule)

▶ Energized Culture

• Holding people accountable for behavior, not just results
• Measuring employee engagement and culture with data (e.g. eNPS)
• Example: CEOs who stack-rank team collaboration to highlight friction and teamwork

▶ Scalable Talent

• Focus on A-players in critical value-driving roles, not just execs
• Using 9-box performance vs. potential models, shared with boards
• CEOs with strong HR leaders outperform—talent as a strategic function

▶ Relentless Focus

• Simplifying execution to “do now, do next, don’t do”
• Avoiding shiny object syndrome and internal distraction
• Ensuring alignment on key initiatives and managing PE firm inputs

▶ Disciplined Execution

• Tracking both leading and lagging KPIs tied to the value creation plan
• Establishing a management cadence and operating system
• Example: AI-driven measurement of customer conversations to boost growth
• Tying metrics directly into compensation and incentive systems

▶ How PE Firms Use the Tool

• As part of diligence or onboarding of new CEOs
• To drive annual CEO performance reviews
• To create a shared language between CEOs and sponsors on team performance

📘 Resources Mentioned

• Book: The 5X CEO – Available on Amazon and Audible
• The Private Equity Playbook series by Adam Coffey
• Move by Sandy Ogg (Talent to Value)
• Works by Patrick Lencioni on leadership and clarity

🌐 Learn more about the 5X model and CEO Advantage at www.AdvantageCEO.com

Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success.

🔗 Connect with Alex Rawlings on LinkedIn: https://www.linkedin.com/in/alexrawlings/

🌐 Visit Raw Selection: www.raw-selection.com

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