CJ: I find it interesting that Amazon, even if you are referring traffic and it is targeted, but if you don't have a conversion with them in a particular like timeframe, then they just can your account. So yeah, that's definitely where you start. And then kind of the best case scenario is if you get to a point where you're driving a lot of valuable traffic and it's converting, then you reach out to the manufacturer or the product owner directly for better terms. CJ: You know, obviously we've got other projects and we're always like dabbling in this kind of stuff as well, just developing little sites out and testing things.