Do I Really Believe in the Topic?

Sean Murray: Do you have the passion that I need to endure long hours of research and writing if that's just you, right? Or do you have the patience to hire that team and provide feedback every single day for them to execute on this? He says both are good questions; they actually roll up into a broader editorial strategy. Murray: What do you recommend for a business to start? Maybe is it better in the industry based industry news or an expert one? And then the other question that I had, again, I'm just putting them both out there, is we talked about, okay, how do we kickstart these people wanting to read this thing?

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