Show Notes:

00:10: Welcome Abby Gleason, SEO Product Manager at Scribd
00:40: What does “zero volume” keywords mean? Why are they a good strategy?
2:22: Why zero volume keywords is creating a buzz
5:29: How do you find zero volume keywords that actually drive traffic?
8:26: Zero volume case study outcomes
9:15: Discovering zero volume keywords by industry
11:06: How to convince stakeholders of zero volume search topics
15:00: What type of investment makes sense for this strategy?
17:36: Zero volume case study outcomes
21:01: Low search volume can equal bottom funnel keywords<>/li>
24:33: Using competitors to your advantage and keyword frameworks
26:51: Is this strategy ineffective within B2C organizations with lower customer LTV?
29:23: The importance of quality over everything
32:25: Audience research vs. keyword research
33:56: Zero volume case study outcomes
37:27: What Abby is excited about in SEO and content marketing

Show Links:

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