In this episode of the Model FA Podcast, David DeCelle sits down with two fast-rising UK advisors, Sam Luke and Lawrence Bearman, to unpack how they're using LinkedIn intentionally and consistently to build real brand authority and drive booked appointments.

They break down what worked early (a lot of outbound messaging), what changed everything (consistent posting), and why boosting top-performing posts can turn "pretty good" organic traction into a serious appointment engine—especially when your content speaks directly to a niche's real pain points (Amazon/AWS professionals and high-performing lawyers).

What you'll learn

How Sam and Lawrence got started in advice and found their niches
The "messaging-first" phase vs. the moment posting finally clicked
What types of content actually resonate on LinkedIn (and why "viral" isn't always the goal)
Why boosting posts can be a no-brainer after you prove the message works organically
The role of peer collaboration, accountability, and getting help from specialists to shorten the learning curve

Connect with Sam:

Website: https://www.westminster-wealth.com/

LinkedIn: https://www.linkedin.com/in/samuel-luke-191331213/

Connect with Lawrence:

Website: https://www.westminster-wealth.com/

LinkedIn: https://www.linkedin.com/company/westminster-wealth-management/

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About the Model FA Podcast

The Model FA podcast is a show for fiduciary financial advisors. In each episode, our host David DeCelle sits down with industry experts, strategic thinkers, and advisors to explore what it takes to build a successful practice — and have an abundant life in the process. We believe in continuous learning, tactical advice, and strategies that work — no "gotchas" or BS. Join us to hear stories from successful financial advisors, get actionable ideas from experts, and re-discover your drive to build the practice of your dreams.

Did you like this conversation? Then leave us a rating and a review in whatever podcast player you use. We would love your feedback, and your ratings help us reach more advisors with ideas for growing their practices, attracting great clients, and achieving a better quality of life. While you are there, feel free to share your ideas about future podcast guests or topics you'd love to see covered.

Our Team:

President of Model FA, David DeCelle

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