Building a Community to Help Your Customers Help Each Other

To build an audience, you help people to build a community. You help people help each other. For a community to work well, there needs to be a real problem that's solved by the members of the community for each other. A good sanity check early on is to see if you have an answer to a simple equation. Your customers plus interactions with each other equals what is that thing? Is it impactful, useful and tangible to their bottom line? If not, you're in trouble.