To build an audience, you help people to build a community. You help people help each other. For a community to work well, there needs to be a real problem that's solved by the members of the community for each other. A good sanity check early on is to see if you have an answer to a simple equation. Your customers plus interactions with each other equals what is that thing? Is it impactful, useful and tangible to their bottom line? If not, you're in trouble.
Today we'll talk about community. What a good community looks like, the mistakes people make around communities, and how to test an idea for a community fast. We'll test out a community for lonely dads, dive into an example about a freelancer community, and check in on a couple of Monks walking through Central Park at night.