The Unthinkable FM Brand

Jay Parini is the founder and CEO of NextView, a digital marketing agency. He talks about his process for coming up with ideas and then all the way to hitting publish. "I just have always liked to put stuff out the door and mess with stuff," he says. 'If you're comfortable doing it in its own vacuum, if nobody in the world discovered it, chances are really good that when you put it out there people will'