Derek Halpern: Mastering Psychology And Social Triggers To Sell To Anyone
Capitalism.com with Ryan Daniel Moran
00:00
How to Win Over a Hyperware Customer
The informed customer is aware of their own problems that they face. To win them over, you have to start with unique features of your product. The afflicted customer are people who wake up and have a problem. They're actively looking for solutions but don't know how to solve it yet. And the oblivious customer doesn't know shit. They're just walking through life blind right? That's why we led with all these things about ingredients. You might notice how in all our trivany advertisements, we're always talking about the ingredients, and then we're showing them the bad ingredients found in other products. That's a unique feature about our product.
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