I saw the impact of it I saw at Square I think was the company and I think Jack came up with this because he saw the Twitter titles were weaponized in different ways. Never had a single discussion at Square with my team about what the title should be, that was amazing. It's always during promotion time if you ask person what their goal is even personal goals sometimes they're even right I want to be promoted director but never had thatHad stuff of course around scope impact compensation that's great I want to have a conversation with that. link did it's always funny because I think you're just like startup helper or when you were running caviar  if it clearly you live that

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