2min chapter

Motley Fool Money cover image

The Treat Yourself Economy Rolls On

Motley Fool Money

CHAPTER

Exploring Tax Day as a Retail Event Holiday and Marketing Strategy

Explore how Tax Day has transformed into a retail event holiday with companies providing freebies and discounts like Krispy Kreme, Arby's, and Dave and Buster's. Learn about the marketing tactics used to promote these offers and the psychological aspect of using treats as rewards to alleviate Tax Day stress.

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