What's the Selling Point of Buy Sell Ads?

Bislad: There is this void for actually trying to help publishers do well with their monetization on the web that just wasn't being filled. And so we kind of fit in in this like middle tier there where there really wasn't anybody servicing those folks. How that evolved over time was to also do the exact same thing for the advertiser side. We have been, we have taken part in helping them do things profitably and that's something we thoroughly enjoy.