2min chapter

Creator Science – Learn from today's top content creators cover image

#125: Jake Thomas – How to write great YouTube titles

Creator Science – Learn from today's top content creators

CHAPTER

How Do You Use Negativity in Your Email Subject Lines?

The creator hooks approach to email subject lines has doubled the click through rate of some emails. The method uses negativity just talking about why they're the worst, and also using a label like we talked about labels earlier. It's not as sexy as two month old golden retrievers but it can be helpful for people who are new to owning dogs.

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