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Astor Chambers' Game-Changing Work With Pharrell, Nike, and Adidas

The Complex Sneakers Podcast

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Nike Sneakers - What's Next?

I think it was a couple things I think it was an Education for many people who didn't understand the strength of the culture that we're doing. Being 70 to 80 percent of the business was not reflected of a business plan that was sent into the market to do so It was more reflection of consumers reacting and responding to this is how we're adopting this into our lifestyle We're making this what it isRemember consumers are buying like three to four pairs at a time Yeah, and this and what were they at that point 55? Yeah, $55 until Melly So So ThisThis was a true this was a true definition of the consumer decided consumer decided that that wasn't a business planSo

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