Ep 509 | Forget Pride, June Is Corporate Virtue-Signaling Month! | Guest: Glenn Beck
Stu Does America
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Brands With Purpose
The brands with purpose strategy has become a centrepiece for una lever since allan jope took over as chief executive in 20 19. The scottish marketeer defines purpose as having a point of view on issues important to the planet or society. And they have a leadership in place that decided, you know, making really good mayonnaise is good enough for helmans. No, make mayonaise. He has said that the u k. Base company could sell brands for which it can't identify a mission. It kind of makes sense with patagonia, right? Like they're selling a life style helmans the life stylehelmans is selling is constant heart surgery.
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