2000 Books for Ambitious Entrepreneurs - Author Interviews and Book Summaries cover image

1:[Leadership] Drive - Dan Pink |The surprising truth about what motivates us

2000 Books for Ambitious Entrepreneurs - Author Interviews and Book Summaries

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Why Motivation 2.0 Doesn't Work

Motivation 2.0 doesn't work because it takes away a lot of possible creative thinking, says David Frum. If-then rewards are extremely effective for certain kinds of things: algorithmic work or following a rule. But they're far less effective for more complex, creative, conceptual kind of tasks. Use if-then rewards where they work and then, but don't use them where they don't work.

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