CAC and CAC Ratio
SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders
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Introduction
Today's episode is the fifth in our recently launched podcast SaaS talk. In the last episode we talked about pipeline return on investment. Ray Reich: The perfect follow up to measuring pipeline returns was moving to that next phase in opportunity. Dave Kellogg: There's like three or four different dimensions of how CAC gets calculated so I think it's an exciting topic.
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