Strategic Marketing Planning and Effective Transition Management

Success doesn’t come from working harder, it comes from thinking differently.

In this episode, I talk with Bruce Eckfeldt, strategic coach and 5x Inc. 500 founder, about how to shift from founder mode to CEO-level thinking. If you’re feeling the strain of growth and wondering why your business feels harder at $7M than it did at $1M, Bruce breaks down how to restructure your team, planning, and priorities to build something sustainable.

What we cover:

• What separates founders from strategic CEOs
• The building blocks of scalable, sellable businesses
• Why a 3-day strategy sprint can reveal your biggest blind spots
• How to start thinking—and acting—for your business’s long game

🎯 Want to lead like a real CEO, not just the person putting out fires? Let’s talk. 👉 Work with A.J.

🔗 Resources & Guest Links:

• Bruce Eckfeldt: Website, LinkedIn, Instagram