15min chapter

The Culture Journalist cover image

How the Dems became the party of the Professional Managerial Class

The Culture Journalist

CHAPTER

The Branding of Politics: Kamala Harris and Feminine Identity

This chapter explores the evolution of the Democratic Party through the lens of Kamala Harris's nomination and her campaign strategy's implications. It critiques the reliance on superficial branding over substantive policies, highlighting the challenges female candidates face in authentically engaging with voters. The discussion contrasts contemporary political imagery with historical representations of femininity, emphasizing a disconnect between political identities and the realities of the electorate.

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