The Future of Bistleri Water

Parley sold their carbonated drinks business in 1993 to Coca-Cola. They only kept Bistleri water. Till then they were focused on selling 20 liter cans to offices and other institutions. In 1995 they launched the easy to carry and now ubiquitous 500 ml bottle. Since then there's been no looking back for the company. It galvanized a 30% market share in the organized bottle water market with 4,000 distributors and 5,000 trucks. And in FY20 it hit 1,500 crore rupees in revenues with 100 crores of profits.