What Was Your Role at PennyHorter?

The founder of PennyHorter was actually a client of my content agency. He ended up buying my company so that we could all myself and a number of people from my team, we all went into the company. It was an aqua hire. I got to put together a lot of the infrastructure for hiring and growing the content team in a sustainable way. And then also putting in place the infrastructure for the actual content.