3min chapter

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Episode 213: Rewriting Cambridge Analytica (P1) feat Anthony Mansuy

QAA Podcast

CHAPTER

How Do You Model Behavior?

In early 2013, Alfredus was pretty active in London's tech circles and Wiley approached him after a conference. At the time, Wiley's study proposal at Cambridge University had been rejected. So he was trying to skip the experimental phase of his idea and turn it directly into a company. This, once again, was never mentioned in his version of the story. A few drinks and a few bars, I helped them develop. Like we're talking right now. And then Chris, Chris decided that he's going to quit. The company. Now, before we explain what happened next, we need to talk a little bit about SEL,. It mixes behavioral research and strategic communication to handle political campaigns

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