Alex Zaccaria is the Co-Founder & CEO of Linktree, a product that's so simple it’s difficult to imagine nobody thought of it before. It’s a kick yourself kind of product, especially now they are worth over a billion dollars.
Linktree solves a unique problem in the social media age. Most social sites like Instagram only allow you to have one link in your bio. For successful people, in all kinds of industries like music, picking that one link is a nightmare. Do you want to send your followers to your merchandise, to your website, to your tickets or wherever?
Linktree solves the problem by having one link to rule them all. You put your Linktree in your bio which when clicked on, displays various links to various things that you might want to promote.
Alex, his brother Anthony, and their business partner Nick Humphreys, created Linktree because they saw how much time they were wasting having to update individual bio links for their clients at their digital agency, Bolster.
After running the operation as a boot-strapped side-hustle for several years, things snowballed when singer-songwriter Alicia Keys joined the platform.
How the hell have did they turn that link site, a side project, into one of the top three fastest growing company in the world?
--
Sponsors
Vorboss - get better internet: https://vorboss.com/secretleaders
Vanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleaders
Vertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders
--
Newsletter
Sign up here: https://secretleaders.email/
You can find our historic newsletters here: https://www.secretleaders.com/episodes
