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4min chapter
Adding Sales to a Scaling Product-Led Business | Kristen Habacht, Typeform
Growth Machines: Combining Product-Led Growth and Sales
Navigating Product-Led Growth for High ACV Companies
This chapter explores the transition to a product-led growth (PLG) strategy for high average contract value businesses, addressing misconceptions and challenges related to product nature and usage. It highlights the benefits of integrating PLG principles with traditional sales processes to enhance customer experience and improve key performance metrics.
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