The Creative Process: How to Get from Garbage to Good with Joey Cofone
The Chase Jarvis LIVE Show
00:00
Where's Your Best Work?
"I'd rather have one nicely designed thing than 10 pieces of crap," he says. "If you try to skip the process and cheat, you're really just cheating yourself because you're not going to get there." In building creative lab, I used to always say, a prototype is worth 1000 meetings,. And if you can show them the thing that you think is the right thing, like that is so much more valuable".
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