It's easier to think about how to incentivise others than to incentivis yourself. Of course, you can use the wrong incentives for others as well as for yourself. The main differences in when we look at incentives is that it's harder on the other wand self control. This is much more in ne gent insentivising ourselvess oyes. And then do you have some thoughts when it comes to when we're motivating ourselves, verses trying to motivate others? Do you kind of, like the same rules and principles apply? Or there are some distinctions in ways we want to play the game a bit differently based on the target?