Companies have been throwing money at content and keeping prices low to try and attract more subscribers. But i thinkthat there's been a bit of a reassessment this year, and companies are thinking more about the bottom line than they used to be. The box office is certainly not going to make as much this year as it did in 20 19. And we saw her actually just the other day, sinney world has said that it's considering filing for bankruptcy in the united states. So things aren't back to normal but you've seen examples like top gun maverick, which came out in may. Paramount held that back during the pandemic because they wanted to give it a cinematic run.