Understanding the Engagement Preferences of Younger Generations

Welcome to Episode 2273, where we present a session recording from the wine2wine Business Forum 2024. Today’s session is entitled “Engaging the Next Generation: The Future of Italian Wine Communication”.

The session features Michaela Morris, DipWSET; Justin Noland; Jessica Dupuy DipWSET; Chris Struck; and Alojz Felix Jermann.

Key talking points include:

• Reaching new audiences through social media 
• Communicating with younger generations 
• Who’s drinking NOLO wines? Why are they drinking it? 

Italian Wine Podcast is proud to be a media partner of wine2wine Business Forum and is pleased to present this series of market-focus sessions, recorded in Verona in November 2024.

wine2wine Business Forum is an international wine business event held annually in Verona, Italy since 2014. The event is a key reference point for wine producers and wine professionals from around the world, providing an opportunity to network, develop and expand their wine business worldwide.

Find more about the session at: 

https://www.vinitaly.com/en/events-calendar/wine2wine/ticket-wine2wine-business-forum-2024/engaging-the-next-generation-the-future-of-italian-wine-communication/

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Until next time, Cin Cin!