4min chapter

The Diary Of A CEO with Steven Bartlett cover image

The Real Trick To Long Term Motivation: Daniel Pink

The Diary Of A CEO with Steven Bartlett

CHAPTER

What Is Counterfactual Thinking?

Counterfactual thinking is just imagining events that run counter to the existing facts. We are programmed for survival and regret is part of our cognitive machinery. By imagining how things could have been better, even in dealing with a little bit of pain, we improve in the future. That's how learn. It's how we grow.

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