Nancy Duarte: Why storytelling is vital to entrepreneurship
Pattern Breakers
00:00
How Do You Apply Story Structure to an Inconvenient Truth?
CNN's John Defterios met Al Gore when he was on the board of Apple. He used storytelling techniques like shock and surprise to make a big data story more consumable. When you're presenting, whether it's data or any sort of content, you have to use structure that people can consume. "We take fundamental components from story that really make them resonate"
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